While people across the world are dying for freedom, a study by the Museum of Australian Democracy (MOAD) discovered that over half of Australians saw no value in democracy. To get people to become more active beyond attending an election sausage sizzle every few years, we made it feel like a clandestine military group was preparing to take over.

We leaked material to Reddit and conspiracy and gaming forums to seed the idea.

We used outdoor, radio, TV and digital media to publicise our new authoritarian laws.

Once the public and media notice, we took over our own outdoor and used the press and digital to reveal the Museum of Australian Democracy’s involvement.

We got Australians thinking and talking about freedom and democracy.